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VisionDirect.com and LensMart.com GONE – Absorbed by Walgreens

By May 30, 2017Contact Lens News
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Goodbye VisionDirect.com and LensMart.com

If you’re looking for VisionDirect.com contact lenses, you are going to have a very hard time finding them. As of May 19th, 2017, VisionDirect.com completely shut down and started redirecting all of its traffic to Walgreens.

Coincidentally, the exact same thing happened to LensMart.com, which of course means that it was not a coincidence at all.

What was the relationship between VisionDirect.com and LensMart.com? They were both owned by DrugStore.com, which was in turn owned by, you guessed it, Walgreens.

Were VisionDirect.com and LensMart.com the same? Well, not quite. Although they both used the same ordering system and shipped from the same warehouse, their prices were slightly different on some brands, LensMart.com usually being the more expensive of the two.

Going back and comparing the prices between VisionDirect.com and LensMart.com for a few months, it seems in fact that most of their prices were identical. Out of the 50 brands that I price check, VisionDirect.com and LensMart.com had identical prices for 43 of those 50 brands.


VisionDirect.com NOT VisionDirect.co.uk

2 Vision Direct Logos

I just want to point out that this article is about VisionDirect.com, and not VisionDirect.co.uk. Although they share a very similar name, they are two completely different websites with no affiliation.

While VisionDirect.com is now just a part of history, VisionDirect.co.uk is very much still operational, and in fact, can offer something that very few other websites can.

At VisionDirect.co.uk, you can order contact lenses from the United States without having to go through a prescription verification process. Click here to learn about ordering contact lenses from VisionDirect.co.uk.


Were VisionDirect.com and LensMart.com Successful?

Of course, I don’t have information about their sales, but anyone can look up the web traffic that each site was receiving.

LensMart.com Traffic

LensMart.com was clearly the less popular out of the two websites.

According to the website traffic analysis site SimilarWeb.com, Lens Mart was only receiving 32,000 visitors per month, only 15% of which was from the United States.

Lens Mart Traffic

LensMart.com’s web traffic on May 29th 2017

VisionDirect.com Traffic

VisionDirect.com, on the other hand, received much more traffic compared to Lens Mart. I would be quite surprised if VisionDirect.com wasn’t making very good profits based on their traffic statistics.

According to SimilarWeb, VisionDirect.com was getting 352,000 visitors per month, 86% of which were from the United States.

Vision Direct Traffic

VisionDirect.com’s web traffic on May 29th, 2017

That amount of traffic would be the envy of any online business and clearly took many years and savy marketing to build.

So what happened?

Well, there was definitely a fair bit of redundancy for Walgreens if VisionDirect.com, LensMart.com, and Walgreens all sold the exact same contact lenses. I suppose it just made sense for them to consolidate and streamline their contact lens business into 1 single website.

Consolidating more than just contact lenses

As previously mentioned, Drugstore.com is now redirected to Walgreens, as well as Beauty.com which Walgreen acquired 5 years ago. For more background information on the complexities of all the acquisitions, read this article.

Although I’ve never personally visited Drugstore.com or Beauty.com before they went down, I assume that there was some redundancy there too with Walgreens. So now Walgreens is your giant one-stop online shop for all of those products.

Take a look at how much traffic this mammoth of a website receives monthly.

Walgreens Traffic

Walgreens.com web traffic on May 29th, 2017

Yeah, that’s almost 30 million visitors per month, and now that VisionDirect.com, LensMart.com, DrugStore.com and Beauty.com (and others?) are being funneled to Walgreens.com, it will probably climb even higher.

Ok, so Walgreens is arguably the biggest contact lens website on the internet. But does that make it the best place to buy your contacts? The answer is that nor VisionDirect.com or Walgreens.com were ever the best places to purchase contacts (and not by a long shot).

Best Place to Shop for Contacts?

Nope, it’s not Walgreens (and it was never VisionDirect.com or LensMart.com either).

I have been doing contact lens price comparisons for years to uncover where the lowest price for each brand is found. Prices at VisionDirect.com, LensMart.com, and Walgreens were never the lowest for any brand.

Generally, the lowest prices are spread between a few sites such as Lens.com, DiscountContactLenses.com, ContactLensKing.com, ACLens.com, PSContacts.com, and a few others. To find out which website has the lowest price for your brand, consult Contact’s Advice’s homepage, the internet’s most comprehensive and up-to-date contact lens price comparison site.

Where To Find The Lowest Contact Lens Prices

If you use to purchase your contact lenses at VisionDirect.com, you will be happy to know that you can save a lot of money on your next purchase.

Julie Founder of Contacts Advice

Hi I’m Julie – founder of Contacts Advice, and I’m here to save you money!

Here at Contacts Advice, I’ve made the process as simple as possible.

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Since I launched Contacts Advice in 2015, my mission has been to save contact lens wearers as much money as possible. That’s why I find the lowest prices for every brand of contact lenses so that you never overpay for your contact lenses again.

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Head over to ContactsAdvice’s homepage and loop up your brand. Never overpay for contact lenses again!

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Author Julie

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Join the discussion 2 Comments

  • Jalyn Breeze says:

    I used Vision Direct to buy glasses. Walgreens does not sale them- so what happened to that portion of the business?

    • Julie says:

      That’s a really good question. My guess is that Walgreens owns a wackload of other websites and company, including some that sell glasses. But like you said, it is odd that they would redirect visiondirect.com to walgreens.com when visiondirect.com sold both glasses and contact lenses whereas Walgreens only sells contacts… Yeah, good question.

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